Yeh Rishta Kya Kehlata Hai seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, which were once considered sacrosanct in our society, are now losing their sanctity and turning into relationships of convenience. Yeh Rishta Kya Kehlata Hai is a story of a shy, demure and an obedient daughter Akshara who comes from a marwari joint family and is yet to discover the world beyond her life revolving around her family. Soon comes the desired moment of Akshara’s marriage. She is married into a bit traditional family where she has to make a few adjustments, but has always got the support from her loving husband Naitik, who is all loving and caring for Akshara and comes from an emotionally-knitted joint family, where his mother loves him a lot and have his elders to guide him throughout. The marriage catapults Akshara into a plethora of new relationships, new emotions and a whole new environment. But most importantly, she discovers a unique relationship called LOVE, which eventually helps her stride through all trials and tribulations. The story is of her journey showing her transition from being the ideal daughter to a doting daughter in-law to a mature wife and a caring mother. The show is a saga showcasing Akshara’s journey, all the hardships she sails through and how every time she manages the situation by giving hope; which strengthens her bond of love and affection with Naitik.