He opined that STAR Plus emphasizes on building relationships and strengthening the bond but has decided to transform itself as the thinking pattern of the country has changed. In an attempt to experiment with its viewing pattern, the channel will launch its big ticket show Master Chef India hosted by Akshay Kumar.
Uday on the occasion of a new beginning said, “Rarely something is created which has such spectacular reach and an all-round effect on almost everything in the society. STAR Plus decided to go Hindi 10 years ago and became an iconic and successful channel.”
When asked if Akshay Kumar’s Master Chef India is to compete with Priyanka Chopra’s Khatron ke Khiladi on a rival channel, Uday said, “Priyanka Chopra is just an individual. We don’t believe in competing with an individual irrespective of their immense popularity.”
“No cookery show has occupied a prime time slot on Indian television till date and this can be looked at as a bold experiment from our end. We are launching it as a driver show of the channel”, added the CEO, STAR Plus.
Along with Master Chef India, the channel will also launch a fiction produced by Rajan Shahi’s Director’s Kut titled as Chaand Chhupa Baadal Mein.
When asked if the shifting of their flagship show Kaun Banega Crorepati along with the original host Amitabh Bachchan to another channel, will make a dent in their viewership, Shankar said, “It’s a show that performed well not just in one season but multiple seasons that followed. It should give you confidence in the creative judgment of the channel that even the show which we now don’t find promising enough are still carrying a lot of value in the market.”
Let’s welcome STAR Plus with a new look which promises us more entertainment.